53%
of the Euronews audience have chosen their next holiday based on influence from a show/series.
Travellers increasingly believe in the importance of creating a positive impact on local communities. As such, they are increasingly searching
for authenticity, sustainability and experiential travel experience.
Zurab Pololikashvili, Secretary General, UN Tourism
Euronews Travel is the digital & social destination aiming to inspire curious, passionate and diverse travelers to change their perspective on the world.
Euronews is an international news media, providing news with a European perspective to a worldwide audience in 17 languages, both on TV and digital platforms.
Read the full 2025 Travel Trend Report!
01
Offbeat alternatives
Discovering
hidden wonders
Savvy travellers are opting for affordable destination dupes instead of overcrowded hotspots. These offbeat alternatives offer equally captivating experiences, redefining travel with richer adventures without the price tag and crowds.
Exploring Differently, Travelling Better
Travel in 2025
02
Set adventures
Walking through
iconic scenes
Screen tourism is transforming travel as fans head to iconic film locations. With blockbuster destinations driving tourism growth, movies and TV series shape travel, turning cinema magic into real-world adventures.
Building on the success of previous editions,
Euronews proudly presents the 3rd edition of its Travel Trend Report.
Tailored for industry professionals, this report offers expert insights
and data-driven analysis on the emerging trends that will redefine travel
and shape the future of the industry.
03
Digital itineraries
Exploring travel’s
high-tech future
As rapidly developing technology disrupts the travel industry, AI is shaping how travellers plan, book, and experience journeys. From AI-powered assistants to personalised itineraries, 2025 marks a significant leap into a high-tech travel future.
04
Coolcations
Chilling out
in cooler climates
As traditional hotspots heat up, travellers are switching it up for more temperate "coolcations."
With global temperatures rising, cooler destinations steal the spotlight, offering refreshing escapes, nature-packed landscapes, adventure-filled getaways.
05
Purposeful journeys
Leaving more
than memories
Travel is evolving into a force for good, as purposeful journeys inspire travellers to make meaningful impacts—supporting communities, protecting ecosystems, and fostering lasting change.
06
Scenic escapes
Rediscovering slow travel by rail
As travellers seek eco-friendly alternatives to flying, train travel is enjoying a revival. Growing demand for scenic, leisurely journeys, opulent rail services, and new night trains redefine slow travel, blending nostalgia with sustainability.
07
Cosmic getaways
Gazing at the stars
Astro-tourism is rising, offering travellers a cosmic connection. With dark-sky destinations reducing light pollution and the 2024/25 solar maximum enhancing Northern Lights, stargazing captivates a new wave of explorers.
Portia Jones has visited over 70 countries and specialises in adventure travel, destination guides, and city breaks. She writes for various media outlets, including the Times, Wanderlust Magazine, National Geographic, Euronews,
and Wizz Air Magazine, and is currently writing two Lonely Planet guidebooks.
Portia Jones
Travel journalist, Euronews Travel contributor and host of the Travel Goals Podcast
Damon Embling is a seasoned journalist
and broadcaster, with a specialism in travel
and tourism. He reports from key global industry events and moderates high-level debates on
the future of the sectors. Damon has produced and presented several travel programmes for Euronews, from around the globe.
Authors
Damon Embling
Journalist, Reporter, Presenter, Moderator for Euronews
Follow us
Visit us
euronews.com/travel
euronews.com/commercial
Contact us
With the kind contribution of
Visit us
euronews.com/travel
euronews.com/commercial
Follow us
Contact us
Travellers increasingly believe in
the importance of creating a positive impact on local communities.
As such, they are increasingly
searching for authenticity, sustainability and experiential travel experience.
Zurab Pololikashvili, Secretary General, UN Tourism
01
Offbeat alternatives
Discover hidden
wonders
Savvy travellers are opting for affordable destination dupes over overcrowded hotspots. These offbeat alternatives offer equally captivating experiences, redefining travel with richer adventures minus the price tag and crowds.
01
Offbeat alternatives
Discover hidden
wonders
Savvy travellers are opting for affordable destination dupes over overcrowded hotspots. These offbeat alternatives offer equally captivating experiences, redefining travel with richer adventures minus the price tag and crowds.
02
Set adventures
Walk through
iconic scenes
Screen tourism is transforming travel as fans head to iconic film locations. With blockbuster destinations driving tourism growth, movies and TV series shape travel, turning cinema magic into real-world adventures.
03
Digital itineraries
Exploring travel’s
high-tech future
As rapidly developing technology disrupts the travel industry, AI shapes how travellers plan, book, and experience journeys. From AI-powered assistants to personalised itineraries, 2025 marks a significant leap into a high-tech travel future.
04
Coolcations
Chilling out
in cooler climates
As traditional hotspots heat up, travellers are switching it up for more temperate "coolcations." With global temperatures rising, cooler destinations steal the spotlight, offering refreshing escapes, nature-packed landscapes, and adventure-filled getaways.
05
Purposeful journeys
Leaving more
than memories
Travel is evolving into a force for good, as purposeful journeys inspire travellers to make meaningful impacts—supporting communities, protecting ecosystems, and fostering lasting change.